The Top Online Clothing Stores

Friday, December 18, 2009

The Best Online Shops & Stores to Buy Clothing & Fashion Online

Over the past two or so years, Australian Fashion Review has been contacted by literally hundreds of readers asking for a comprehensive list of the best online clothes & fashion stores to buy designer fashion.

"Where can we buy it? Do you know anyone who has it in stock? Do you sell it? – These are all common questions that we have been faced with since our inception into the online realms.

We have finally decided to pull our fingers out to provide an Online Shopping Directory Snapshot, listing the best places to buy clothes and fashion online. The website list is compiled after general research spanning over the past two years.

In order to compile the most appropriate and fair retail list for you buyers, Australian Fashion Review has taken into consideration a number of factors. These include:

diversity of the fashion product range of the online seller/website
reputation of the online shop
overall online shopping experience
feedback from past and current online shoppers.
We have decided to split the best online fashion shops into two distinct categories. To put simply, one list features Australian stores only – i.e. online shops that are focused on catering to an Australian fashion buyer. However, this is not to say that these online shops do not sell/ship overseas (check with each retailer individually).

The second online fashion category refers to any online shop that is NOT targeting Australian shoppers. In other words, these fashion retailers are based outside of Australia (yet DO sell to Australians).

Our intention for this ‘Buy Fashion Online‘ directory is to provide you the reader with the best dedicated online shopping guide. We encourage all readers to comment on the list, as well as comment on their preferences for online clothes shopping. Note that our list is confined to independant retailers only – we have not listed the labels that have online shops themselves (we figured you could easily check to see if a specific label has an online shop yourselves).

This is a running list that will be updated when necessary. Also note that this is an indepedently created fashion directory – under no circumstances have we profited from making this list (in other words, no one has paid us to feature on this list). Also, although we recommend these retailers, we are in no way responsible or related to their credentials.

So without further ado, Australian Fashion Review presents….

The Top Ten Online Clothes & Fashion Stores from Australia

In no particular order…

FrockShop – – The favoured online resource by Vogue Australia, Frockshop is one of Australia’s leading women’s fashion online stores. Frockshop attracts literally millions of hits every month (just under 5 million at last count). Marnie Goss is the founder (based in Brisbane) of FrockShop which is estimated to sell between 50 and 100 items every single day. Frockshop will be opening a physical store within Brisbane shortly.
MyCatwalk – – Established in 2002, My Catwalk is one of Australia’s largest online stores, stocking approximately sixty designer fashion labels – most of which are Australian brands. Although dedicated to designer womenswear, MyCatwalk also has a limited range of mens clothing.
The Grand Social – – A Concept online fashion store that acts as a gateway for Australian designers to connect with their market online. The Grand Social has approximately fifty Australian boutique labels including Chronicles of Never, Romance Was Born, Nicola Finetti and Trimapee.
The New Guard – - Ellery, Dion Lee, Ksubi and Tina Kalivas are just some of the Australian fashion labels available from fashion shop The New Guard (based on South Australia). Anna Sergiou and Erin Skipter are the duo behind the concept, which combines Australian fashion labels with the latest from Europe (Surface2air, Fifth Avenue Shoe Repair).
For Tomorrow – – Focused on men’s fashion, particularly higher end boutique streetwear, For Tomorrow is a quality blog and online store featuring some of Australia’s best men’s fashion labels such as Claude Maus, Friedrich Gray, Beat Poet, Daniel Avakian, Deadly Ponies and others.
Frockaholics - - A Canberra based online fashion shop stocking over eighty fashion labels including a diverse range of Australian brands. From Alex Perry to Willow and every fashion label in between, this is an online fashion resource worth checking out.
MintShop – – A men’s and women’s boutique store that is physically based in Manly, NSW. Lucky for you, they have established themselves as a leading online retailer for both menswear and womenswear. Labels they sell include Flux, AM Eyewear, Illionaire, Arabella Ramsey, Life With Bird, White Suede, Maise and many more.
Pitbull Mansion - – Pitbull Mansion was established in 2006 and features a range of designer streetwear labels for both men and women. Labels include State of Georgia, Karen Walker, Chronicles of Never, The Cassette Society, Illionaire and Pop Issue.
Le Stylist – – Established in 2006, Le Stylist is a womenswear online boutique by Penny Swords and Suzi Mackay-Sim. Labels stocked include Bec & Bridge, Rachel Gilbert, Hussy, Fluer Wood, George and LifewithBird.
My Clothes Horse – - Ginger & Smart, Alice McCall, Fleur Wood, Wayne Cooper and Marnie Skillings are just a few labels stocked by Australian online retailer My Clothes Horse. The site features regular sales so you can pick you your favourite designers at discount prices.
Other Online Australian Stores with a name drop

Whistles - - Adelaide fashion retailer Whistles has been at the forefront of fashion since 1994. Whistles has three physical stores throughout Adelaide, as well as their online boutique. Labels stocked include various Australian labels such as Alice McCall, Bettina Liano, Hussy, Rachel Gilbert, See by Chloe, White Suede, Woodford & Co and Zimmermann.
Closet Princess - - An Australian owned and operated online fashion retailer featuring many luxury brands such as Ginger & Smart, Fernando Frisoni, Lisa Ho, Nicola Finetti & Jayson Brundson.
Royal Tag - – An Australian men’s and women’s online shop with over 80 labels including high-end international labels such as Georgio Armani, Lacoste, Fendi, Gucci, Burberry and many more.
Zendie – - Based in Sydney, Zendie stocks a range of boutique Australian labels inlcuding Ksubi, Alice McCall, State of Georgia and international labels such as Nudie jeans, Surface2Air and American Apparel.
The Bird Motel – - Established in 2005, Bird Motel stocks a wide range of designer Australian fashion labels including Bec & Bridge, The Cassette Society, One Teaspoon.
Le Black Book – – Sydney based Le Black Book features a range of boutique fashion labels such as Amy Kaehne, Anna & Boy, Illionaire, Shakuhachi and Kirrily Johnston.
Frock You – - Features Australian labels for women and kids such as One Teaspoon, American Apparel and Grab. Established in 2007.
I Love Fashion – - A dedicated designer womenswear online shop by two fellow fashionistas Rosie and Carmel. Feature the like of Bec & Bridge, Rodeo Show and more.
We are we’re – – A boutique store based in Cairns, Queensland selling some of Australia’s top designers including Lover, Colab Sunglasses, Chronicles of Never, Antipodium and more.
Australian Flavour – – Stocking over 30 labels, including a solid range of Australian designers such as Bec & Bridge, Zoemou, Hussy, One Teaspoon, Rodeo Show & heaps more! (Specialises in women’s clothing with a limited men’s range)
Lazyguy – – The brother of women’s online fashion store The Bird Motel. Features a range of men’s clothing labels such as Ben Sherman, David and Goliath and Brent Wilson.
Style Palace –
The Top Online Clothes & Fashion Stores – International

In no particular order…

Net-A-Porter (UK) – – Probably the most famous and prestigious online fashion stores in the world. Net A Porter was established in 2000 and attracts over 1.8 million unique visitors a month. Expect Alexander McQueen to YSL and every other high-end fashion designer in between.
Revolve Clothing (US) – - Californian based online fashion store with over 400 labels, brands & designers. Launched 2003.
Oki-Ni (UK) – – Established in 2002, Oki Ni stocks a range of high-end fashion labels, often with limited edition or rare collaborative fashion collections.
Oipolloi (UK) – – Manchester based Oi Polloi stocks classic off-the rack men’s fashion from around the world. From Fred Perry to Nudie Jeans and Edwin of Japan, Oi Polloi covers some of the world’s best.
Tobi (US) – – An American online retailer started by duo Cathy and Corina. Tobi stocks both men’s and women’s fashion.
Oak NYC (US) – – New York city based Oak features cutting edge fashion labels from throughout the globe. Includes both men’s and women’s collections.
Daniel Jenkins (UK) – – British designer clothing online retailer including labels such as Raf Simons, April 77 and Fred Perry.


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