Lacoste's 2009 collection

Lacoste is the latest maison to have embraced the growing eco-trend, unveiling its latest 2009 Holiday collection of polos created in collaboration with São-Paolo based design house, Campanas Brothers.

There are two limited editions in the Campanas + Lacoste series, each inspired by the flora and fauna of the Amazon and featuring the iconic Lacoste crocodile logo in various sizes. In addition, a super limited edition collection will be made to order with only 12 men’s and 12 women’s editions available.

All polos have been created in cooperation with Coopa-Roca, a socially conscious organization dedicated to the upliftment of impoverished craftswomen and seamstresses in the Rocinha favela of Rio de Janeiro. As Fernando and Humberto Campana explain, “We always wanted to give attention to the richness of Brazilian popular culture and the creativity of our country’s handcrafts. By working with the community organization Coopa-Rooca, we support serious projects and give the people chance to increase their self-esteem.”

In London, the collections will be retailing at Selfridges as part of the store’s ‘Evolution’ theme for the season, which celebrates the bi-centenary of the birth of Charles Darwin and 150 years since The Origins of the Species was published.